If you’re tired of throwing money at marketing and hoping something sticks, it’s time for a smarter approach. Strategic planning is the backbone of successful digital marketing—and at Howard Consulting, we don’t make a move until we have a rock-solid strategy in place.
Why Strategic Planning Matters
Marketing without a strategy is like setting out on a road trip without a map. You might eventually get somewhere, but you’ll waste time, money, and opportunities along the way. A strategic marketing plan ensures:
- You’re targeting the right customers – Stop chasing low-quality leads and attract homeowners who are actually looking for your services.
- Your marketing efforts are aligned – Every campaign, ad, and piece of content works toward a common goal instead of feeling random or disconnected.
- You get the most out of your budget – No more wasting money on strategies that don’t move the needle.
Why We Start With Strategy
You wouldn’t build a house without a blueprint, so why run a marketing campaign without a plan? Before we launch any ads, send any emails, or optimize your website, we first:
- Identify Your Ideal Customers – Who are they? What do they need? What makes them book a service?
- Analyze Your Competitors – What’s working (and not working) for other businesses in your space?
- Assess Your Online Presence – Is your website set up to convert? Are you ranking on Google?
- Set Clear Goals – More calls? More form submissions? We define success upfront so we can track progress.
- Develop a Customized Plan – SEO, PPC, content, email—we recommend the best mix to drive real results.
Why You Can’t Skip This Step
Jumping straight into tactics without a plan is the fastest way to waste money and miss opportunities. Without a strategy, you risk:
- Attracting the wrong leads – Homeowners who aren’t ready to buy or don’t fit your ideal customer profile.
- Wasting ad spend – Running Google or Facebook Ads without a strategy leads to poor targeting and low conversion rates.
- Confusing messaging – If your branding and marketing don’t align, you’ll struggle to build trust with potential customers.
The Strategic Partner You Need
We specialize in helping home service businesses grow smarter, not harder. Our strategic planning process ensures your marketing is not just effective—but profitable.
Let’s create a plan that delivers real results.
